How long does SEO take to work? Google's numbers vs my sites
— Google finds a new URL in about 20 hours. I see impressions in 2-3 days. How long SEO takes to work, why some sites jolt to life, and why others die.
// posts
All posts
// 2026
The Future of Software Engineering: The World After AI
— A staff engineer on where AI in software is now: context limits, typesafe models, decompiling binaries, and juniors who won't be mentored the same way.
IndieDex Log 1: What am I doing with 960K pages
— IndieDex has 960K programmatic pages, ~1K organic clicks a month, AI crawler storms that cost $15 a day, and no ads yet. A log of what I'm doing with it.
Here we go again: experimenting with AI and SEO
— I'm back-ish to SEO and running experiments with AI content. First up: indiedex.gg, 960K generated pages. Does it fall under scaled content abuse?