AI Impact on the Job Market: What the Data Says for Software Engineers
— AI was named in about 22% of US job cuts in 2026. What the data says about layoffs, rehiring, junior hiring and where software engineering demand is going.
The SEO Experience
I'm Nico, a Staff Engineer who's been doing SEO since 2015. This blog is my outlet for reports on things I find that work well, and looking back on things I thought worked well until they didn't. I also write about the future of software engineers, now that LLMs are getting better and better at code.
Let's do some SEO while Google tries to end us.
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$4 ISR writes, GPTBot, and why software engineers are still valuable
— GPTBot walked 26,600 IndieDex pages a day and Vercel ISR writes hit $4 a day. How I tracked it down with AI agents, and what the AI couldn't know.
How long does SEO take to work? Google's numbers vs my sites
— Google finds a new URL in about 20 hours. I see impressions in 2-3 days. How long SEO takes to work, why some sites jolt to life, and why others die.
The Future of Software Engineering: The World After AI
— A staff engineer on where AI in software is now: context limits, typesafe models, decompiling binaries, and juniors who won't be mentored the same way.
IndieDex Log 1: What am I doing with 960K pages
— IndieDex has 960K programmatic pages, ~1K organic clicks a month, AI crawler storms that cost $15 a day, and no ads yet. A log of what I'm doing with it.
Here we go again: experimenting with AI and SEO
— I'm back-ish to SEO and running experiments with AI content. First up: indiedex.gg, 960K generated pages. Does it fall under scaled content abuse?